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How to Create Great Content for Different Social Media Channels? Creating different social media accounts for your business is not enough for people to know about your business. Yes, people will understand that you exist and have a social media page. You open an account on Instagram, create a Facebook page, and register yourself on Snapchat. You also put your website link, store timings, and address on all the pages.
Content creation is an important element of your digital marketing strategy. The content you create and post on your social media channels has the power to expand your audience and reach. You want to reach more people, you have to create great content for different social media channels. Content is a powerful tool that will make your brand a household name.
When you post your content on social media, you want it to reach the maximum number of people. You want people to like, comment, and share your post. But not every post on social media goes viral and reaches a thousand likes. And when you don't get enough likes, you feel the time you spent writing the content or shooting and editing a video, choosing photos, all went in vain.
You cannot just write anything that comes to your mind, post it on social media, and think you have great content. Besides, if you create content and share the same on every social media platform, well you need to change your social media strategy right now. You need to understand every social media is different. The audience is different, and they want different things from different platforms. Your content should be able to cater to this audience.
Before you start creating content, there's a very important step - identify your audience. What you will post, how you will share them, how often you will post - everything depends on your viewers. So, at first, figure out whom you want to connect with the posts you create. To give you a better idea about what to post on social media, and what not to, we will discuss a few elements that work for different social media channels.
Live streams are a great way to make your customers attend an event that they are unable to attend. This feature is perfect for Instagram and Facebook. People can watch your live streams later.
Livestreams offer you to keep your customers engaged, and you can actually see how many customers are live watching the video. You can also do a live question-answer session where you can clear any questions or doubts your customers have. For your Youtube channel also, going live is a great idea. You can do a product reveal on the live session.
Instagram, Facebook, and Youtube have this feature of adding stories to your account which disappear after 24 hours. Just because they have this feature doesn't mean you need to use it across all the platforms. You can compile Instagram, stories, and add them to highlight for any product related queries that you feel would benefit your customers. Unlike stories, highlights don't disappear after 24 hours. You can use stories to make an announcement about launching a product, or a new event on Instagram, Facebook, and Youtube.
This has become popular after Instagram came into the social marketing scene. It is when brands post content created by their users. It is popularly known as 'feature.' This is a unique way to engage customers that make them feel valued. When a customer posts a photo of your product or shares a video using your product, you repost it in your account. This will encourage more of your customers to do the same.
You can share guides or e-books on your social media. Customers love reading them if the topic is interesting or is related to their interests. Share the link for your e-book on Twitter, Facebook, and Instagram stories. You can also send an email to your subscribers informing them about the launch of the e-book.
A few testimonials popping up on your page every now and then will make people trust you. People love to hear about other users' experiences. So, when you say your product is the best, not many will trust your words. But when another user says they used your product and loved it, other users will believe her. You can go for the conventionally written testimonial, but what will make you stand out is a video testimonial. Just email your customers and ask if they would love to share their reviews on your products. You will find many interested people.
Besides images, and videos add these to your social media content to see a jump in likes and shares. It is wise to create a social media account and give it time to grow rather than creating your account on many platforms and leaving them unwatched.
If you feel overwhelmed after reading this and managing social media seem like a hassle, it's better to hire a professional. We Love Digital Marketing is the best digital marketing agency in Toronto, Canada. We offer services like Social Media Marketing, Search Engine Optimization, Pay-Per-Click Marketing, and Web Design and Development. Content Marketing Contact us to know how we can help you make your social media presence felt among people. Visit welovedigitalmarketing.ca to know more about the services we offer.
