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Marketers scramble to entice consumers by using eye-catching graphics. But they also strive to lure their customers through other, subtler tactics. For example, social media users continually scan their feeds, so marketers attempt to fiddle with images to compel their followers not to scroll. But bright images should not always be the only enticement. When the visual pops up on the screen and is detected, people tend to head to the written content. And if this featured content does not entice them to visit more, the social media marketing campaign is in vain.
These 9 tips can help make sure your social media previews turns scrollers into readers who see your full-length content.
This trick serves as a social proof, a cue that other readers see that your content was worthy of a click to read more. It also includes a component of FOMO - fear of missing out. Scrollers don't like to miss the information that others have found informative and essential. By recommending or arguing for the best, most liked, or most shareable content item, you will generate a hunger that will prompt enthusiasts to determine what all the fuss is about. But you mustn't use this tip to trick your readers. After all, a good reputation is more important than a few extra clicks on social media.
It can be hard to view technical or detailed content on social media. It's tough to communicate words and phrases in a concise form. The cognitive biases trigger the brain's inability to comprehend too much information or to keep all of the content it saw. Appeal to your audience by using animation and employing illustrative images to create interest. Enrich your content with meaning and a lot of humor to diminish complexity. If you don't find a fun way, you can also use a bright animation in place of a monologue for technical or in-depth material.
Describe the focus of your article in a sentence followed by a table of contents. This strategy works particularly well when a main claim sounds like something a little vague or general. It lets users find the details behind the topic to determine whether it's relevant and useful to their needs.
Some writers worry about looking unprofessional or too friendly, so their previews are too formal and impersonal. That kind of content can make it harder to attract social media users who scroll to find something engaging. Some pointers are:
This trick is often used because it works well. Write a short preview for a piece by including a quote or citing a statistic from the full-length post.
When you create a preview, succinctly describe why viewers should review your content. Perhaps you're a well-known author whose position in the genre is well-known. Perhaps your content is structured in an intuitive, easy-to-digest format. Perhaps it offers some additional advantages or bonuses. The point is to empower the reader to want to look at more.
If the authors or sources are well known in your field or globally, be sure to mention them in the preview. Be sure to tag them as well. The preview will draw the audience's attention. The authors might share them so their followers can view them as well. It also confirms the content is credible.
You have a moment to make social media users curious. Create a sense of awe in the first sentence by using:
Know your buyer persona so well that you can craft content based on their characteristics, motivations, fears, and frustrations in mind. Your readers will be like "Oh, that's about me!" and click to continue reading.
These social media advertising tricks do more than increase your sales. They tell your clients and audience that you care. And you become more than just another brand in the market.
These tips make social media marketing look easy peasy lemon squeezy, right? But don’t be fooled; its quite tricky. There are literally thousands of content daily that target people so how does yours make any difference? We Love Digital Marketing Canada can help you do that. We are the best digital marketing agency in Canada. We specialize in services such as social media marketing (duuh!), search engine optimization and PPC. You can visit our website to know more about our team and other service details. Drop an email at info@welovedigitalmarketing.ca or call us at +1 437 774 8787 to get in touch.
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