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Instagram, home to influencers, big brands, and small businesses are one of the most popular social media platforms of 2020. The application launched in 2010 by Kevin Systrom has now 1 billion active users. If you’re reading this, you definitely have an Insta account yourself. Well, we have one and you can follow us there. Below are the 7 Interesting Facts about Instagram
Instagram not only allows us to share our photos and videos, but it also helps our brands to grow, reach the right audience, and stay connected with our close ones. You can choose to follow accounts based on your preferences. Whether you are a reader, traveler, fashionista, adventure enthusiast, techie, writer, movie buff, or just looking for memes, Instagram has something or the other for everyone.
It’s easy to get sucked into mindless scrolling while on Instagram. On average, you might spend 2-3 hours scrolling through your Instagram feed. But, how much do you know about the app on which you spend most of your time? Take a break from the scrolling and read on to find out some unique facts about your favorite social media.
Instagram was launched on 6th October 2010 by Kevin Systrom and Mike Krieger for the iOS platform. Within 2 months it gained 1 million users. The android version was released in April 2012. Systrom and Krieger, the creators of Instagram met each other while attending Stanford. Adam Mosseri is the current head of the social media company.
Instagram didn’t start out as Instagram. It was initially launched as ‘Burbn’. Later, it was renamed to Instagram, a portmanteau of Instant camera and Telegram. The very 1st logo designed by Systrom himself was an image of a real camera with rainbow stripes in the corner. It hinted at the use of various filters on photos before sharing on the platform. The new logo also depicts a camera, but in the most minimal way.
People are crazy to get more and more followers on Instagram. The popularity of an account is based on the no. of followers it has. Here are the top 10 most-followed accounts on Instagram as of September’2020-
The most liked photo on Instagram is a photo of an egg! It has over 54.7 million likes. An account called world_record_egg had posted this photo with the sole purpose of surpassing the then most liked photo on Instagram, a photo of Kylie Jenner’s daughter. The account also has 5.9m followers.
The most favoured filter on Instagram is Clarendon, followed by Gingham, Juno, Lark. Our love for Instagram filters is no secret, and it has over 20 filters to choose from. Besides filters, a variety of new features have been added to the app since its launch.
Love is the most used hashtag of 2020 on Instagram. Instagram uses this hashtag feature to categorize and organize its photos and videos. Also, it is the simplest and most effective way that allows the right content to reach the right user. It’s a great way to get more likes on your post, reach a wider audience. Some other popular hashtags include #instagood, #photooftheday, #tbt, #like4like, etc. However, there’s a hashtag limit on Instagram, it’s not possible to use more than 30 hashtags per post.
There are 25 million businesses on Instagram. 200 million Instagram users visit a minimum of one business profile a day, and 80% of accounts follow a business on Instagram. Yes, you read that right. Instagram is a thriving platform for businesses. Therefore, if you want to promote a brand you own or a service you offer, Instagram is the right place to do it.
All these facts must have blown away your mind. How many of these did you already know?
While Instagram, the social media company launched as a photo and video sharing app, quickly rose to become a great marketing tool. For several reasons, Instagram is the perfect place to build a presence for your brands. There are endless possibilities for your business on a platform like Instagram. But it is essential to hire professional services to help your brand grow effectively. Now that you are aware of the 7 Interesting Facts about Instagram, doing business on Instagram will be a lot easier.
We Love Digital Marketing is the best and one of the most affordable digital marketing agencies in Toronto. We understand the needs of your business and assist you accordingly. Several agencies offer their services for your social media needs in Toronto at an attractive price. However, you can experience the zeal and uniqueness of our team on the first service itself. Reach out to us to know more about the services we offer.
