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Marketers out there, Still struggling in advertising? It's time you pace up your business. All of us run to establish a successful marketing right? Most of us know paid advertising. But we are not introduced to PPC (Pay-Per-Click). Pay Per Click is a Meridian in Paid advertising. It is a key tool with any digital agency. Let me give you a briefing about the inevitable benefits of this magnificent tool.
PPC is an advertising tool, where you pay to publishers for each click on your ad. It is a heaven made match for both your B2B and B2C businesses. From google ads to marketing places like amazon PPC can enhance your business.
This also allows your website to be visible on SERP (Search Engine Result Page). Wondering how?
When people search for any particular keyword or phrase your ad will be visible in SERP. This takes the visitors to your landing page. You pay your publisher only when the visitor clicks your ad.
Still wondering why you should use PPC?
I would like to enchant you with famous quote of Douglas Warner 111
“It’s important to remember your competitor is only one mouse click away”
Read further to know the incredible magic PPC can do.
Not aware where you can find PPC ads? It is featured in the right corner of the organic search.
When done right, this can give you massive results. Below listed are the pointers that prove its supremacy.
PPC lets you make effective targeting. Instead of wasting time on unwanted targets, focus on potential clients. Usually google has a wider platform for PPC than any other search engines. Google allows a greater array of targeting based on keywords, demography and topics. You can also attract your existing user with google PPC’s. Thus google comes in aid for retargeting in this case. Embrace the hassle free journey with existing and new customers together.
Digital marketing is not agriculture, to wait for your reap. Who doesn't love rapid growth?
But it is possible with SEO strategies. Though SEO is important for branding, it takes time to show results. Unlike, PPC assists you to get instant results. You can enjoy the rising site traffic the same day. An research proves through domain overview that PPC provides swift results compared to SEO strategies
Worrying about performing complicated digital marketing strategies to enhance your business. Worry not for PPC comes to your aid. It allows easy access to a lot of data and analysis. This gives you an easy understand of your ad performances. According to which you can make easy changes in Cost Per Click which determines PPC. This high level control gives you the luxury to pause, stop or change the ads as you wish.
Think of using traditional marketing sources like tv ads or magazines. They give no idea of the outcome. Have you heard of doing your duty without any expectations
But it is the time to break the traditions.
PPC gives you the freedom to measure the number of users who just viewed your ad and number of people who clicked it and so on.
It's not over yet. You pay only for the clicks. But even when they don't click your ads, they can just view the ad and send messages. So you can even get your potential clients without even paying. It’s stupendously profitable right?
Confused to choose between them?
Actually both are the eyes when it comes to enhancing your site traffic. Choosing one is not an option. Yes, Choose both to get the best results. These to complement each other in a digital market.
SEO functions to increase the site traffic with higher ranking
PPC is a paid search done to increase visibility.
Both are almost the same. Only difference is SEO is free and PPC is not. As already discussed it takes time to rank in organic SEO whereas, PPC gives fast results.
‘How much does it cost?’ will be the question lurking in each of our minds. But I say you decide the cost. Shocking right?
Here you decide in advance how much you want to pay for a click. PPC is decided with the CPC you give. This is called Bidding. So now you decide how much you pay to reach your target audience.
Embark your target audience and embrace the success with PPC strategy!
Advancement in digital marketing, oblige you to incorporate PPC to reach the zenith. Shine higher with smarter strategies. We Love Digital Marketing in Toronto provides you with instant and perfect digital marketing solutions. Visit our website and stand ahead of your competitors with us.
