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5 Tips to Increase Your Blog Engagement

5 Tips to Increase Your Blog Engagement

Blogging was first created in the 90's to use as a web journal. In fact, it was called weblog back then. Later the term Blog was coined. Since then, Blogs have come a long way in serving different purposes.  As more and more people have started blogging it is essential to learn how to increase your blog engagement so that it gains popularity.

In recent times Blogs are not only used for sharing personal experiences, but also in business. In today's time of Digital Marketing, Blogging has an edge over all other tools of digital marketing. Besides a social media page and a website, blogs have become a powerful tool in establishing the digital presence of your business. A blog can help you with all your business goals.

However, blogging is not as simple as it sounds. It's easy to think that you just have to write a few words about a topic, what's the big deal about that? Sometimes writing a few words can prove to be a daunting task. And writing mindlessly without thinking about the focus of your blog won't help to increase your blog engagement nor would it be of much help for your business

Basics of Blogging for Your Business

Although there are no set rules that you should follow in blogging, there are certain things that you have to keep in mind to get the best outcome. It's tough to strive in competitive times like today where there's a sea of blogs and the chance of your blog getting lost on the last page of the search engine is very high. To ensure people find you when they are looking for you, you have to follow some strategies.

  1. Firstly, the most significant point to understand is it's not just you and your computer. There are readers on the other side of the screens and you're writing for them. Keeping what your writers want, structure your blog topics around this.
  2. Secondly, a blog is a platform for you to give your customers a detailed insight into your niche. With prolific writing skills, your business surely grows, but a blog is not a platform for you to sell your service. There can be articles about new products or services, but do not sell everything on your blog.
  3. Thirdly, do not try to fit too many topics in one article. It not only looks poorly structured, but your reader will soon lose interest in reading. Make subheads and write small paragraphs. Save the other topics for another article
  4. Lastly, consistency is the key. You have to be regular with your posts. You cannot write an engaging post this month, and disappear for another one or two months. This will impede your growth as a company.

Increasing Your Blog Engagement

The whole purpose of writing blogs is for engagement. If visitors do not read the article, leave their comments, or share feedback, then what is the point of you spending hours brainstorming topics to write one blog? The blog is a smart way of keeping the audience engaged. There are numerous benefits of keeping your audience engaged. From elevating your business to gaining the trust of new customers to increasing sales - they can do wonders for your business.

If you are one of those who complain that even after carefully crafting an article you do not get active audience engagement, then you need to read this article. Below we have shared 5 tips to increase your blog engagement.

  1. Diversify your content - One of the main reasons why most blogs suffer from a lack of engagement is monotonous dull content across the Website. If you're selling candles, you cannot just write about different types of candles, their manufacturing process every day. Write about the different candles to choose for different occasions, which candles go for which mood, how decorative candles can be used in different corners of the house, etc. 
  2. Write interactive posts - Interactive content make for an interesting read. They also make your readers feel valued. Ask for their opinion, or ask them to share their experiences in the comment section. Sometimes a little push from your side is all the readers require to open up their hearts. Keeping engaging content will also make them stay on your page longer. You can attach the link to a small quiz or survey if required.
  3. Strengthen the visuals - Imagine a page with just words from the beginning to the end, and now imagine the same page with pictures in between to pause and look. Which looks better? If you choose the first option then we will just assume you're too lazy to put in the extra effort. Visuals always catch the eye. So, use relevant images as and when required in a post.
  4. Be original - Do not blindly copy-paste someone else's article and pass it off as your own. Doing so will make you face the consequences sooner than you can imagine. Do not be afraid to write about a topic just because nobody else in that niche has written anything. If writing is not your cup of tea, you can always hire professional services to do your work.
  5. Respond to your audience - Even if you get only one comment on your post, you gotta reply to the comment. Your audience will feel valued and be encouraged to engage more with your content. If you get a negative comment, be open to talking about it as well. This will not damage your reputation rather build up your expertise.

These 5 tips will prove to be beneficial, so bookmark this page for you to give it a quick read before you put on your thinking cap and type your first draft of the blog. Reading this article will make your blog fool proof against going in the wrong direction.

If you're still unsure of your writing skills, you can trust We Love Digital Marketing, one of the best digital marketing agencies in Toronto. With an experienced team, we aim to deliver impeccable work to our clients. Visit our website welovedigitalmarketing.ca to choose the service you require.

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